Phone +44 (0) 207 359 9272
Email paddy@paddyoc.com
Senior managers need to show visible support for any writing project. And juniors must be able to see your efforts. They will imitate them.
If you are not seen to make any effort to change your writing, they will argue every step of the way for theirs to stay the same.
‘It's quite simple; we've already agreed the design. On the front cover we've got a large logo (ours). On the first page we want an introduction to the firm; then we'll use the centre spread for a product description; and then on the back page we've got a list of our offices. So all we want from you are 500 words and some bullet points’
The job from hell. Any self- respecting copywriter would turn around and run. Emotion sells; descriptions don't.
To read a copy of a product brochure that works, contact me.