Spend your money wisely
Help those who make a difference
It doesn't make commercial sense for everyone in a firm to spend half a day in a writing workshop.
Concentrate on the heavy hitters
If your ambition is to improve the writing skills of your entire firm, you will need deep pockets. But not as deep as you might think. The trick is to start by improving the writing of those that, in the words of one of my clients, 'move the dial'. At the risk of my ending up with a lean pension fund, 'Don't waste your money on juniors.
Bottom up never works
Too many firms start by trying to improve the writing skills of their marketing and business development staff and ignore the big hitters who have to bring in the work. If you try and drive the change you want by starting at the bottom, you will never succeed. You will give up, run out of money, or still be trying years from now.
Kick start the change with a few quick wins
Don't try and drag people towards a new way of expressing themselves in writing. It's better for people to see colleagues bring in work, to hear them praised by grateful readers, and to wonder why, than for you to demand that they attend a workshop. You will soon be inundated by emails asking to be included.