I deal directly with you, my client
I work directly for professional services clients (not for other marketing services companies)
I need to hear at first hand about the problems you face.
I want to be able to ask my own questions and listen carefully to your replies. So I don't work for third parties, such as graphic design companies.
Everything I do is about making sure your message is clear and getting it read and understood. Design helps. But when it doesn't I need to be free to say so. And your designers need to be free to tell you if they think my copy needs more work.
I write simply, clearly, and as near as possible to the way people speak
I analyse complex material quickly, draw out the essentials and produce a good read from sales messages that are often dull and technical.
I loathe jargon, business-speak and abstract nouns. I like short words and verbs.
I write (or help you write) the words that bring in business
I'll help you learn all the persuasive writing techniques I use. The idea is that you should become self-sufficient and put me out of a job.