PADDY O'CONNOR

Words that work

Phone +44 (0) 207 359 9272
Email paddy@paddyoc.com

All the experience you need

If you would like to see something a little more tangible, phone or write to

Paddy O'Connor
+44 (0) 207 359 9272
paddy@paddyoc.com

All examples of my writing come with me attached

Write words that work

A few tips

  1. Summarise your message in a headline
  2. A writer who hates writing will never produce anything that's fun to read
  3. Sound like you (if you try too hard to sound smart, you drain the personality out)
  4. Become an observant reader (When you read something you like, think about why you like it)
  5. Distil your message into the one thing you need your reader to remember
  6. The fewer the syllables, the higher the impact
  7. Keep your enthusiasm but lose your adjectives and adverbs
  8. If all still fails, reach for the benign guidance of a Chilean Cabernet