Words that work

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Phone +44 (0) 207 359 9272
Email paddy@paddyoc.com

All the experience you need

A background that's perfect for your needs

My background is a mixture of journalism, advertising and management consultancy.

As a journalist I learnt how to structure a message so that it makes sense to the reader and helps him to scan-read. In advertising I learnt how to persuade people to buy. And as a management consultant I learnt how hard it is to sell the intangible – something that you have to do every day.

I've got more than 10 years' experience

I've been helping professional services firms for years. I started in the complex world of IT and systems software. I then took on chartered surveyors. Then I moved into the world of lawyers, accountants and management consultants. It's a world I enjoy.

A problem I solve

Web copy

‘Great pictures but what about the words?’

You've got the site, built the set, organised the special effects and chosen the actors – but what about the script? No director would ever approach the production of a play in this way (even Mike Leigh) but this is what many businesses do when they decide to reinvent their website.

You choose beautiful but irrelevant photos. You decide that they should take up the top half of the screen. All you have to do now is to lift the words that were written for a boring brochure and transfer them to the site.

If that sounds like your site, contact me.